Skinvestment 101: Because the Era of Tired-Looking Entrepreneurs and Innovators Is Over

Late nights, early pitches, and visionary thinking shouldn’t come at the cost of your skin. We’re breaking down the bare essentials: no 12-step routines, no fluff — just smart, science-backed basics to keep your face as fresh as your ideas.

1. Clean Up Your Act

Founders accumulate more than unread emails — oil, pollution, and stress sweat build up too. A gentle, no-nonsense cleanser will keep your skin (and pores) from revolting.

TL;DR: Wash your damn face. Twice a day. Preferably not with hotel bar soap.

Try these options:

Founders favorites

2. Treat Yo’self (To a Serum)

Serums are like accelerators for your skin — high-impact, low-friction. Think of it as pre-seed funding for your face. Go for one with Vitamin C (for brightness), niacinamide (for texture), or hyaluronic acid (for hydration).

Bonus: they make you look like you sleep eight hours. Even if you don’t.

 3. Moisturize Like You Mean It

Don’t let your skin dry out like your pitch deck metaphors. Lock in the good stuff with a moisturizer that suits your skin type. Lightweight gel for oily skin, something richer if you’re more Sahara than startup.

Rule of thumb: if your cheeks feel like a napkin, you’re doing it wrong.

 4. SPF Is Your Co-Founder

You can’t out-innovate UV damage. Daily SPF is non-negotiable, even if you’re just running from your desk to your favorite coffee cart. Look for “broad spectrum” and SPF 30+.

Yes, even when it’s cloudy. Yes, even when you’re indoors. Yes, we’re serious.